For all the poetry and swanky advertising that surrounds it, the idea behind cologne is simple: it's a product that appeals to men who like to smell nice. But given how mobile our culture has become, bottled-colognes are too clunky to lug around in briefcases or glove compartments.

Introducing Swago, a one-time cologne applicator for the man on the move. Packaged conveniently as a durable cotton wipe in a palm-sized sachet, Swago is portable and inexpensive - a plus for the man who needs a practical solution for the here and now.

Just apply, and you're good to go.